Win-Win Home Staging and Redesign

"Where Everybody Wins!"

“You only get one chance at a first impression.

A buyer will either fall in love with a house in 8 seconds or not at all”

So, how can you make the most of 8 seconds?

Home Staging has been a feature of Real Estate sales since the early 1970’s. The seller’s agent would offer suggestions, to the home owner, different ways they could maximize the positive attributes of their home. The ‘art’ of preparing a home for sale was so successful that by the 1990’s the trend gave birth to a profession: the professional home stager.

When Does Staging Pay Off For Sellers?

Almost every home for sale in 2009 can benefit from a pre-sale "buff and polish," such as: beautify the front yard and entry; replace old carpet; paint in fresh, neutral colors; clean every corner; repair every fixture; and declutter (early packing). But when does it pay to go the extra mile with professional home staging? When:

• Competing nearby homes for sale have been staged to sell
• New-build model homes in the area have set buyer expectations
• Your first listing expired with no offers
• Your home's decore is so uniquely personal it limits your buyer pool
• You're trying to sell by owner
• The property is vacant
• Foreclosure and Pre-Foreclosure
• Bank/Lein holders own the property

A sneak-peak at our services:

REAL ESTATE STAGING: homes, rental properties, model homes, new construction, office.

DOWNSIZING: helping you make the decisions of what to keep and what to let go of, affording you comfort in your new home or office.

REDESIGN-MAKEOVER: assisting you in refreshing your home or office, creating the place where you want to live or work and offering innovative ideas in “green” finishes and paint.

COLOR PALLET STYLING: helping you make decisions on the perfect color combinations for your home or office.

NEW HOME SET-UP:  assisiting you in the set-up and arrangement of your new home.

"Home stagers rescue first time real estate investors"

by Debra Gould, The Staging Diva on September 2, 2009 ·

Imagine yourself as a new real estate investor or “house flipper.” You’ve sunk a fortune into renovating your first property and you’re sure this is going to be the first of many successful “flips.” Instead, month after month of mortgage payments become due with no interest from potential buyers.

This was the money-losing and stressful scenario faced by clients of Paige Holm and Aron Bailey Bruser, Staging Diva Graduates and co-owners of Win-Win Home Staging and Redesign.

This client’s first real estate investment was completely renovated and had been sitting vacant on the market for 5 months, with zero interest from prospective buyers despite 6 open houses.

Knowing that empty rooms don’t help sell homes, the first thing home stagers Paige and Aron did following their home staging consultation was go shopping for rental furniture and accessories. They arrived with a truckload of furnishings on a Tuesday to prepare for an open house happening that weekend.

Thursday afternoon, two days after the home was staged, the real estate agent brought an interested buyer through the property and that evening there was an agreement in place.

The next morning the sellers put in a counter offer and that afternoon there was a signed Agreement of Sale allowing the cancellation of the planned open house.

The Win-Win Home Staging and Redesign clients were thrilled with the outcome and had this to say:

“We can’t thank you enough for your guidance through the process. Not only did you help us sell the property but it was such a pleasure to work with you both, Aron and Paige. Please feel free to use us as a referral at any time.”

Are you marketing to real estate investors in your home staging business? Why not put together a brief presentation demonstrating how a small investment in home staging can help sell their “flip” faster and for more money?

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

AREAS AND TOWNS SERVED: We are a premier Real estate and Redesign firm serving the Philadelphia Tri-State area including Bucks, Chester, Delaware, Montgomery and Philadelphia Counties; Abington, Huntingdon Valley, Jenkintown, Chestnut Hill, Doylestown, Blue Bell, Yardley, Upper Makefield, Solebury, New Hope, Princeton, Southampton, Northampton, North Wales, Lansdale, Bryn Mawr, Wayne, Valley Forge, West Chester, Kennett Square